How wide is your gap?
A successful brand and positioning strategy hinges on three critical elements:
an understanding of the values and capabilities your market associates with you; your unique capacity to meet and exceed these marketplace demands; and a brand platform that clearly defines this competitive advantage – one that will resonate with all of your critical stakeholders and set you apart from your competitors. If any of these fundamental components are missing, the result is a “brand gap.” Market leaders don’t have one.
Brand Building Process
- Internal Assessment
- Stakeholder Interviews
- Competitive/Gap Analysis
- Core Positioning Strategy
- Visual Identity
- Development, Production & Execution
“We work with many firms that describe themselves as full service. But, in which areas are they truly unique? What are their 5-star practices? What are their sweet spots? Those are the services I want to buy!”
– General Counsel, Fortune 500 Company