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How wide is your gap?

A successful brand and positioning strategy hinges on three critical elements:

an understanding of the values and capabilities your market associates with you; your unique capacity to meet and exceed these marketplace demands; and a brand platform that clearly defines this competitive advantage – one that will resonate with all of your critical stakeholders and set you apart from your competitors. If any of these fundamental components are missing, the result is a “brand gap.” Market leaders don’t have one.

Brand Building Process

  • Internal Assessment
  • Stakeholder Interviews
  • Competitive/Gap Analysis
  • Core Positioning Strategy
  • Visual Identity
  • Development, Production & Execution

“We work with many firms that describe themselves as full service. But, in which areas are they truly unique? What are their 5-star practices? What are their sweet spots? Those are the services I want to buy!”

– General Counsel, Fortune 500 Company